Keep Semi-Permanent Hair Color Vibrant with Conditioner

Quick answer

Use a dedicated color protecting conditioner after every wash to seal the hair cuticle and lock in your semi-permanent color, reducing fading and keeping tones rich longer.

Diagnose and fix color fading

• Symptom: Your semi-permanent color looks dull or washed out after just a few washes, especially on the ends.
• Likely cause: Using a regular conditioner that does not contain color-protecting ingredients. Standard conditioners may open the cuticle, allowing dye molecules to escape.
• Corrective action: Switch to a color protecting conditioner like Directions Colour Protecting Conditioner. Apply it to freshly shampooed, damp hair, leave on for 2–3 minutes, then rinse with cool water to seal the cuticle. Repeat every wash. Within one week, you should notice less color bleed and more vibrant tones.
• When to stop or choose another option: If your hair still fades rapidly after two weeks of consistent use, consider whether your shampoo contains sulfates or if you are washing too frequently. In that case, switch to a sulfate-free shampoo and reduce washing to 2–3 times per week. If fading persists, your dye may need a fresh application or a different brand that better suits your hair porosity.

Product facts

• Directions Vegan Friendly & Cruelty Free Colouring Protecting Conditioner 350ml: Directions Colour Protecting Conditioner is specially formulated for use after shampooing coloured hair, particularly with La Riche Directions dyes. It locks in colour intensity and maintains rich, vibrant tones while gently moisturizing and nourishing hair for softness and enhanced shine.

  

• Directions - Vegan Friendly & Cruelty Free Colour Protecting Conditioner 250ml: La Riché Ltd has been established since 1981, and their product range includes Directions Hair Colour and Tattsplatt. This 250ml size is a convenient travel or trial option to test if the formula works for your hair before committing to a larger bottle.