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Directions Vegan Friendly & Cruelty Free Pre Colour Shampoo 350ml

Directions Vegan Friendly & Cruelty Free Pre Colour Shampoo 350ml - Main image
$3.66 $4.95 In stock

Category: Shampoo & Conditioner's

Directions Pre Colour Shampoo:

  • Directions Pre Colour Shampoo is a specially formulated clarifying shampoo designed to prepare the hair before applying La Riche Directions semi-permanent colour. 
  • It effectively removes oils, product build-up and residue that can prevent colour from absorbing evenly, leaving the hair clean and more receptive to dye. 
  • By properly preparing the hair, it helps achieve brighter, more consistent colour results and ensures Directions dyes perform as intended. 
  • The shampoo leaves hair refreshed and ready for colour application and, in keeping with the Directions range, is vegan-friendly and cruelty-free.

How It Works:

  • The shampoo uses a deep-cleansing formula with surfactants to strip away conditioners, styling products, and natural oils that can block hair dye from penetrating evenly.
  • By reducing buildup and helping to slightly “open” the hair cuticle, it allows dye pigments to deposit more evenly and potentially last longer once applied.

Description

Directions Pre Colour Shampoo:

  • Directions Pre Colour Shampoo is a specially formulated clarifying shampoo designed to prepare the hair before applying La Riche Directions semi-permanent colour. 
  • It effectively removes oils, product build-up and residue that can prevent colour from absorbing evenly, leaving the hair clean and more receptive to dye. 
  • By properly preparing the hair, it helps achieve brighter, more consistent colour results and ensures Directions dyes perform as intended. 
  • The shampoo leaves hair refreshed and ready for colour application and, in keeping with the Directions range, is vegan-friendly and cruelty-free.

How It Works:

  • The shampoo uses a deep-cleansing formula with surfactants to strip away conditioners, styling products, and natural oils that can block hair dye from penetrating evenly.
  • By reducing buildup and helping to slightly “open” the hair cuticle, it allows dye pigments to deposit more evenly and potentially last longer once applied.

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    Express Shipping · United States: $3.99

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    United States · Return window (days after delivery): 30. Return method: By mail. Return postage: Seller pays.

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    Customer Reviews (4.8 / 5 · 5 reviews)

    Julian P. ★★★★★

    My hair always felt like colour wouldn't stick before, but one wash with this clarifying formula left it squeaky clean and the semi-permanent dye took way more evenly afterwards. The 350ml bottle lasted me a good few months since you only need a small amount.

    James ★★★★★

    Finally found a shampoo that actually strips away buildup without leaving my hair feeling stripped. Used it before my last color session and the dye took so much more evenly than ever before. A whole 350ml bottle means it'll last me ages too.

    Hannah ★★★★★

    My stylist told me to grab a clarifying shampoo before my next color session, and this one did exactly what it promised. After one wash my hair felt squeaky clean with zero buildup, and the colour took way more evenly than last time.