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Directions Ebony Semi-Permanent Conditioning Hair Dye (4 x 100ml)

Directions Ebony Semi-Permanent Conditioning Hair Dye (4 x 100ml) - Main image
$9.27 $14.95 In stock

Category: La Riche

Ebony:

  • Rich, lustrous hair with a touch of red—their deepest shade, offering subtlety rather than pure black, ideal for immediate coverage.

La Riché Semi Permanent Range:

  • Experience the perfect blend of vibrant colour and hair care with the La Riché Semi Permanent Hair Dye Range.
  • Formulated to provide rich, long-lasting shades while nourishing and protecting hair, this range offers a salon-quality finish with every application.
  • Vibrant, high-quality care that makes Directions a salon favourite, for effortlessly flawless hair you’ll love.
  • Whether you prefer bold and vibrant tones or deep, dramatic hues, La Riché semi-permanent dyes are fully intermixable.
  • Ideal for creating vibrant, dimensional tones, this range is suitable for all hair types and textures.
  • La Riché hair colours are free from ammonia, peroxide, and PPD, and none of their products are ever tested on animals or contain animal-derived ingredients, making them completely vegan-friendly and cruelty-free with no exceptions - it’s been that way from the start and always will be.
  • Each pot contains 100ml of semi-permanent hair colour.

How To Use:

  • Begin by washing hair with a pH-balanced shampoo and towel-dry thoroughly.
  • Using a tint brush, apply Directions evenly from root to tip and allow to process for approximately 15 minutes.
  • Rinse thoroughly and style as desired.
  • Directions shades can be mixed together to create completely custom colours, offering virtually limitless styling possibilities.
  • A single 100ml tub is generally sufficient to cover shoulder-length hair.
  • No peroxide or additional developer is required, making application simple and gentle on the hair.
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United States · Return window (days after delivery): 30. Return method: By mail. Return postage: Seller pays.

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Customer Reviews (4.8 / 5 · 5 reviews)

Adam J. ★★★★★

Went for this after disappointing results with drugstore blacks, and the subtle red undertone gives my hair a really natural depth. The 4-pack is great value for the amount of color payoff I got, and my grays were fully covered in under 30 minutes.

Timothy Z. ★★★★★

Finally a dye that actually covers my greys without going totally flat—the red undertone makes it look like natural depth, not painted on. I’ve used three of the four tubes and the color stayed rich for almost three weeks.

Ellie ★★★★★

My hair has this amazing deep, dark cherry tone in the sunlight that I never get from regular black dyes, and the conditioning left it feeling silky soft. I've been using it to refresh my faded color and it blends perfectly with my natural dark brown.