Directions Plum Semi-Permanent Conditioning Hair Dye 100ml

Plum:

• Part of a balanced palette, Plum blends red and blue tones for a rich, red-purple look that’s both warm and cool.

La Riché Semi Permanent Range:

• Experience the perfect blend of vibrant colour and hair care with the La Riché Semi Permanent Hair Dye Range.
• Formulated to provide rich, long-lasting shades while nourishing and protecting hair, this range offers a salon-quality finish with every application.
• Vibrant, high-quality care that makes Directions a salon favourite, for effortlessly flawless hair you’ll love.
• Whether you prefer bold and vibrant tones or deep, dramatic hues, La Riché semi-permanent dyes are fully intermixable.
• Ideal for creating vibrant, dimensional tones, this range is suitable for all hair types and textures.
• La Riché hair colours are free from ammonia, peroxide, and PPD, and none of their products are ever tested on animals or contain animal-derived ingredients, making them completely vegan-friendly and cruelty-free with no exceptions - it’s been that way from the start and always will be.
• Each pot contains 100ml of semi-permanent hair colour.

How To Use:

• Begin by washing hair with a pH-balanced shampoo and towel-dry thoroughly.
• Using a tint brush, apply Directions evenly from root to tip and allow to process for approximately 15 minutes.
• Rinse thoroughly and style as desired.
• Directions shades can be mixed together to create completely custom colours, offering virtually limitless styling possibilities.
• A single 100ml tub is generally sufficient to cover shoulder-length hair.
• No peroxide or additional developer is required, making application simple and gentle on the hair.