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Directions Semi Permanent Hair Colour - Fire Opal 100ml

Directions Semi Permanent Hair Colour - Fire Opal 100ml - Main image
$3.51 $4.95 In stock

Category: La Riche

Fire Opal:

  • A rich, fiery copper-red that shines with natural warmth.

La Riché Rich Naturals Range:

  • Experience the perfect blend of vibrant colour and hair care with the La Riché Rich Naturals Range.
  • Formulated to provide rich, long-lasting shades while nourishing and protecting hair, this range offers a salon-quality finish with every application.
  • Imagine rich coppers, glossy browns, and deep, high-shine blacks—every shade in the Rich Naturals range delivers the vibrant, high-quality care that makes Directions a salon favourite, for effortlessly flawless hair you’ll love.
  • Gentle on hair yet bold in results, Rich Naturals delivers consistent, vibrant colour without compromising hair health.
  • Ideal for creating natural, dimensional tones, this range is suitable for all hair types and textures.
  • La Riché are completely vegan-friendly and cruelty-free, with no exceptions.
  • None of their products are tested on animals or contain animal-derived ingredients – it’s been that way from the start and always will be.
  • 8 contemporary colours to choose from.

How To Use:

  • Begin by washing hair with a pH-balanced shampoo and towel-dry thoroughly.
  • Using a tint brush, apply Directions evenly from root to tip and allow to process for approximately 15 minutes.
  • Rinse thoroughly and style as desired.
  • Directions shades can be mixed together to create completely custom colours, offering virtually limitless styling possibilities.
  • A single 100ml tub is generally sufficient to cover shoulder-length hair.
  • No peroxide or additional developer is required, making application simple and gentle on the hair.
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United States · Return window (days after delivery): 30. Return method: By mail. Return postage: Seller pays.

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Customer Reviews (4.8 / 5 · 5 reviews)

Carter K. ★★★★★

The colour is exactly that rich, fiery copper I was after, and it really makes my hair shine in natural light. It applied smoothly and evenly, even on my previously bleached ends.

Richard ★★★★★

Finally, a copper that doesn’t fade to orange after two washes—this one stays true and warm. The color soaked right into my hair in about 30 minutes and left it feeling soft, not dry.

Hannah ★★★★★

I've been searching for a true copper-red that doesn't pull orange or pink, and this one delivers that warm, fiery shade perfectly. The consistency is creamy enough to apply without dripping everywhere, which made the whole process much less messy.